Blog
The Do's and Don't's of Facebook- Part Two
December 30 2015, 1:45 pm
by Wes Sovis
General
Today, we dive into part two of our blog series on how to best use Facebook to grow your consumer audience. If you missed part one, you can get caught uphere. Part one featured the Do's for businesses on Facebook, and today we move onto what businesses should steer clear of. Some of these suggestions might seem like common sense, but you might be ...
The Do's and Don't's of Facebook
December 29 2015, 2:16 pm
by Wes Sovis
General
Social media has become more than just a medium for people to share baby pictures and cat videos. Social media outlets have become a credible and easily accessible resource for consumers to obtain information about businesses and products. This should be an exciting trend for businesses of all types, as it gives them access to the estimated1 billionactive users on Facebook,
Business Technology Trends for 2016
December 27 2015, 5:36 pm
by Wes Sovis
General
As 2015 winds down, we'd like to provide some insight as to where we think the world of business technology is headed in 2016. As we all know, businesses that fail to evolve with technological trends face an uphill battle when they finally decide to take action. To avoid being left in the wake of your more digitally mobile and responsive competition, check out these three business trends in 2016 that every organization should be aware of.
1. ...
What to Buy Your Tech Fan for Christmas
December 23 2015, 9:46 am
by Wes Sovis
General
As a company based on digital technology, we know that buying for a tech fan (much nicer way to write nerd, isn't it?) can be incredibly tricky. You'd hate to spend a lot of money on a product that will be obsolete by New Years, and it's not like a lot of this stuff is cheap. Here are a few gifts that are sure-fire ways to make your technology enthusiast happy during the holidays. These gift ideas come directly from Swell web developers and digital ...
What's New at Swell Development
December 17 2015, 2:18 pm
by Wes Sovis
General
With Christmas and a brand new year on the very near horizon, we wanted to check in to give our friends, followers and valued customers a brief update on what's new at Swell Development. It's been a year of significant change and growth, and we're extremely excited about what the future has in store for us and for our clients.
Speaking of growth, there's been plenty of that over the last 12 months. We've added three developers ...
Maelstrom - Your Entire Business at Your Fingertips
December 17 2015, 12:34 pm
by Wes Sovis
General
We never really set out to build the most comprehensive web-based business management solution ever made. Maelstrom was built so that we could run Swell more efficiently. We wanted to be able to run our entire business from one platform, and we wanted to be able to access all of our business operations from anywhere in the world. After several years of development, implementation, more development and improvements, we figured we'd built the best ...
Vortex - An Intuitive Business Management Solution
December 17 2015, 11:51 am
by Wes Sovis
General
Your business is growing, and the number of moving parts within your organizational structure has increased exponentially. Internal processes are sort of followed, sometimes, when employees feel like it. You need to provide department heads the flexibility and oversight required to improve efficiencies, and hold teams accountable. Vortex offers business leaders an accessible and in-depth solution to the issues raised by a fast-paced business; ...
Let's Talk Swirl - Your Customer, Project and Employee Management Application
December 17 2015, 11:24 am
by Wes Sovis
General
Three of the most important things involved with running a business? Managing your customers, your employees, and the projects your company is working on. Losing track of one of these three groups means letting the other two down, and probably some stern emails or phone calls to boot. Swirl allows you and your team to stay on top of projects and manage customer relationships from any internet-enabled device.
Included in swirl is our suite of ...
Introducing Eddy - Your Digital Employee Management Solution
December 17 2015, 10:24 am
by Wes Sovis
General
You need a way to manage your employees. Nothing fancy - just a better way to track their hours, expenses and travel mileage. Oh, and it needs to be easier to use than a simple spreadsheet. Eddy, our entry-level Vortex Application, should fit the bill. Eddy allows you and your team to punch the clock from any internet-enabled device. Smartphone, tablet, laptop - you'll provide accessibility and responsiveness to your employees that will allow them to work ...
Make Life Easier with Web-Based Applications
December 14 2015, 12:12 pm
by Wes Sovis
General
There are certainly a myriad of locally-based applications in the business world. In fact, most applications of old are locally-based, meaning you buy access to software and you're given a license for the desktop or laptop of your choosing. It's an antiquated model, to be sure, as businesses who rely on the scalability of its technologies for growth are hindered by this one-to-one form of application implementation.
At Swell, we realized the ...
Organic Search, Content Generation and Your Business
December 9 2015, 3:38 pm
by Wes Sovis
General
info@swelldevelopment.com
With the vast majority of the world now capable of accessing the World Wide Web from a myriad of devices, the ease of finding services, products, and cat videos is staggering. People use the internet for a million different reasons, but the one behavior we all have in common is that we all use the internet tosearch. How businesses position ...
What is a Landing Page?
December 7 2015, 11:00 am
by Wes Sovis
General
You only get one chance to make a positive first impression. In the digital marketing world, a landing page can be that first opportunity to impress your potential customers. A landing page is a page on your site where your web traffic arrives after being directed there via hyperlink - usually they clicked from another website, social media, pay per click ad or another source. The value and importance of landing pages is often overlooked, so let's take a few paragraphs to talk about why spending time on your landing pages can be a ...
Five Reasons Your Bounce Rate is High
December 1 2015, 3:00 pm
by Wes Sovis
General
So you're getting people to your website - cool! And your *bounce rate is upwards of 90% - not so cool. Your bounce rate is telling you a few things about your marketing efforts and and your website. First, if you are getting a high amount of web traffic, your digital marketing strategy is working. Second, if your customers are getting to your site and leaving immediately, something is wrong on your site. Here are five issues we typically see when a business has a high bounce rate.
*Bounce rate - someone who only visits one page ...