The Do's and Don't's of Facebook- Part Two

  • December 30 2015, 12:45 pm

  • by Wes Sovis

  • General

Today, we dive into part two of our blog series on how to best use Facebook to grow your consumer audience. If you missed part one, you can get caught up here. Part one featured the Do's for businesses on Facebook, and today we move onto what businesses should steer clear of. Some of these suggestions might seem like common sense, but you might be surprised to see some of the posts from some companies on the Internet. Don't be one of those businesses! Stick to these suggestions to portray your brand in the bes possible light. 

Don't Forget That Your Posts Represent Your Brand

You may have heard the 60-30-10 rule for Facebook. 60% posts should be humorous, 30% should be strictly busiiness, and 10% should be a sales pitch. Take that rule for what it is - merely a suggestion, and one that I don't completely agree with. Whatever mix of fun, business and hard selling you choose, don't forget that what you post represents your brand. Your audience will associate your posts with your brands for years to come, so think twice about what you share. Do you want your brand's image associated a silly cat video from Youtube? Unless you're in pet supplies, probably not. Want to alienate half of your audience? Post about politics. Just remember that your Facebook is a window to your brand - make sure that it's a clean window. 

Don't Air Dirty Laundry

An example: A local restaurant owner once took to Facebook to complain about his employees. How do you think his (sizable) Facebook audience responded? Poorly. As loyal customers, those people liked the restaurant's staff and didn't like the owner bad mouthing them on social media. This is a real example, and that restaurant went out of business only a few months later. Facebook posts should be inherently positive about everyone and everything. If you have an issue with employees, a certain customer, or other businesses, Facebook is the last place where those types of discussions should place. 

Don't Forget a Call to Action

You've built a following, and they're on the edge of their seats on every post. Now, ask them to do something! If they've signed up for your Facebook content, they must be into your brand. Take the relationship you've created to the next level. Have a contest to give away a free product or discount to whoever shares s specific posts and gets the most Likes. Or offer a discount via your Facebook page and no other outlets to reward your Facebook followers.

Don't Give Up

It can take a long time to build up a Facebook following of any size. Don't assume everyone out there will have the same passion for your brand that you do right away. Be relentless in your posting of quality content, and always strive to engage your audience in the forms of Likes and post shares. With Facebook, as with all social media outlets, consistency and quality are key.

Now you have some tips for getting started on, or improving, your company's Facebook. Now it's done to you to make a Facebook marketing plan, and get to work. Need help getting started? We can help!

See an example of Facebook content on our page. You can also check out our Twitter and LinkedIn pages to find out more about Swell and our digital marketing expertise.