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Make Social Media Work for Your Business

Why Your Social Media Outlets Matter

For many companies, it's difficult to see the forest through the trees when it comes to determining ROI on their investments into social media. Time, effort, and a whole lot of creativity is poured into outlets like Facebook and Twitter, with very few measureable outcomes. When a company makes these types of investments, Likes and retweets are ok, but how is it really helping your business? Here are some tips on how to get the most out of your social media efforts

Measure it!

Track everything. Take notes of how many followers/likes you have on your outlets when you start, and keep track every month where gains are made. Think of your audience as brand advocates - these consumers, if properly engaged, will help you raise brand awareness and spread your value proposition far wider than you ever could on your own. Also, use Google Analytics to track web traffic originating from social media outlets. More visitors will raise your conversions on your site - so get them there. 

Content is King

How do you go about building this army of brand advocates? By offering high-quality, consistent, and relevant content. To do this, you need to know your consumers. Why do they want to be associated with your company? Why is your company different from other companies with similar products? How is your product changing the world for the better? Your content should answer these questions. And notice the topics in those questions - price isn't mentioned once. Don't commoditize your product unnecessarily. Put your value proposition above a dollar amount and you'll generate an advocate base, not a price war with competitors. 

And where your content is located is important, too. Blogs, dedicated landing pages - there are plenty of ways to direct consumers to your website. Don't dedicate time and effort into social media, and then post a link on Facebook that will send consumers away from your site. You may never get them back. Get them to your site where you can go more in depth with your value proposition, and make it easy to convert them into paying customers. 

Stop Selling

Marketing is 10% what you're saying, and 90% how you say it. In a world where consumers are bombarded by ads on TV, radio, the web, social media and billboards, your value proposition will be tuned out if you use "salesy" verbiage. Rather than telling your consumers why their lives are incomplete without your product, give your consumers information about your product and empower them to make the best possible decision. Information and metrics are powerful marketing tools - give them all the information they want. Let them digest it, share it, and build your brand. 

 Any other important tips for making the most of social media? Want to find out more about how to leverage social media for your business? We'd be happy to talk to you. You can of course see our social media efforts in action on Facebook and Twitter.